Flower Delivery Software
Route planning for successful flower delivery
Get fresh flowers to the door faster
With shorter, optimized routes, bouquets reach customers before they wilt. Set a delivery time window for each stop so drivers arrive when customers expect them, and use Routific's tags to keep delivery zones, vehicles, or order types organized.
Give drivers everything in one app
Routific's mobile app gives drivers their whole day in one place — routes sent straight to their phone, turn-by-turn navigation in the app of their choice, delivery notes for every address, and easy POD by photo or signature. Back at the shop, you can track every delivery as it's completed.
Tell customers their flowers arrived
Most flowers are gifts, so the buyer isn't the one at the door — they just want to know it landed. Routific sends automatic email or SMS updates with a tracking link and delivery confirmation, so you get fewer “did it arrive?” calls.
Built for real flower delivery businesses
Routific's delivery management software is used by florists, flower studios, subscription services, and farms that deliver flowers. Whether you deliver 30 bouquets a day or 300, we help you do it fast, fresh, and on time.
Route optimization unlocks growth
Bear's Blooms grew from a single city to hundreds of flower boxes a day across four cities, without manual route planning ever becoming a bottleneck. “We knew we needed route optimization right from the beginning,” says CTO Parker Atkins. “We knew there was a more efficient way of doing things.”
Fresh flowers without a refrigerated van
Leis de Buds, a Vancouver flower shop and design studio, keeps delicate blooms cold without owning a refrigerated van — by looping its driver back to the cooler two or three times a day between delivery zones. Routific's map makes it easy to sequence the fastest-opening flowers first and reload on the way.
Complex routes without dispatcher headaches
MI Farm Co-op delivers flowers alongside fresh produce from 25 Northern Michigan growers to hundreds of retail and wholesale customers. Routific keeps the mixed, many-stop routes manageable, without anyone spending hours planning by hand.
Routes drivers can plan their day around
Harvestly delivers local food and fresh flower bouquets to around 250 regular customers in Central California. Routific makes it easy to manage their part-time drivers.
We'll often send our driver back two to three times a day to grab flowers. It's actually fun to do that with Routific, because the visual on the map makes it really easy."
Alyssa Sager, Founder, Leis de Buds
Everything you need for easy, on-time flower deliveries
Upload delivery orders
Drop in a spreadsheet, sync your Shopify store, or connect your order management system through our API integration. However your flower orders come in — website, by phone, walk-in, or subscriptions — Routific pulls them into one place, ready to route.
1
Optimize your routes
Cut your cost per delivery by up to 25%. Routific builds practical routes that respect every delivery window, so bouquets reach customers fast and in peak condition. We factor in real traffic patterns and driver happiness — and skip the messy "spaghetti routes" drivers hate.
2
Dispatch to the driver app
Send finished routes straight to your drivers' phones — no more clipboards. Drivers get turn-by-turn navigation in Google Maps, Waze, or Apple Maps, handling instructions to cut failed drops, and proof of delivery by barcode, photo, or signature.
3
Keep customers in the loop
Send automated SMS or email notifications with a live tracking link, so customers know exactly when their flowers will arrive. They can watch the driver approach in real time and get notified the moment the delivery is complete. That means fewer missed deliveries, and fewer wilted bouquets.
4
Upgrading from DIY route planning?
Most of our flower delivery customers started out planning routes by hand — juggling Google Maps and spreadsheets, letting drivers figure out their own order, chasing them for status. Routific automates all of it. Import your first spreadsheet, see optimized routes in minutes, get drivers on the app the same day. No implementation project, no IT team.
Integrations
Routific API
Use Routific's flexible 2-way API and webhooks to exchange data with your e-commerce store or order management system.
Shopify
Connect your Shopify store and sync orders store to Routific with a 2-way integration for seamless route optimization & delivery management.
Get the best delivery management software
Rated 4.9 on Capterra with 140+ reviews
Frequently asked questions
What types of flower delivery businesses use Routific?
Routific is built for businesses that run their own deliveries, like independent florists, flower studios, bouquet subscription services, and flower farms. Customers range from a single-van flower shop to subscription brands delivering hundreds of stops a day across multiple cities.
Is Routific a good fit for a small florist?
Yes. Routific is built for small and growing flower shops that run their own local delivery with employee drivers, contractors, or both. Most start on the free plan — up to 100 orders per month — and move to the $150/month tier as delivery volume grows. There's no per-vehicle or per-driver fee.
Can Routific handle perishable flowers and tight delivery windows?
Yes. Set a delivery time window for each stop and Routific builds routes that respect those windows while minimizing drive time, so flowers spend less time in the van. Tags let you organize deliveries by zone, vehicle, or order type, and live tracking helps make sure someone's there to receive the bouquet.
Is there a flower delivery app for my drivers?
Yes. The Routific driver app is free and runs on any iOS or Android phone. Drivers get their optimized route, built-in navigation, per-stop delivery notes, and proof-of-delivery capture by photo or signature — all in one app, syncing back to the shop in real time.
Does Routific do same-day flower delivery?
Routific lets you build and adjust routes for your own fleet right up to dispatch, so you can batch the day's orders into efficient runs. For on-demand, single-order instant dispatch, many florists use gig platforms like DoorDash or Uber, alongside Routific for optimizing multi-stop routes when they can deliver many orders in one batch.
Is Routific a florist POS or flower shop management system?
No — Routific is delivery and route optimization software that works alongside your point-of-sale or online store. If you already take orders through a POS, Shopify, or your website, Routific handles the part those tools don't: planning, optimizing, and tracking your own delivery routes. Routific’s API makes it easy to import orders from other systems.
How do customers know when their flowers are arriving?
Routific automatically sends SMS or email notifications with a live tracking link, so customers can watch their driver approach in real time and get notified the moment the flowers are delivered. This cuts "where's my order?" calls and reduces missed deliveries of perishable bouquets.
Can I import orders from Shopify or my online flower store?
Yes. Upload a spreadsheet, connect your Shopify store for a two-way sync, or use the Routific API to sync orders from another online store or order management system.
What is the best route optimization software for flower delivery?
The best fit depends on your operation, but flower delivery has three specific needs: delivery-window constraints the algorithm actually respects, speed that keeps perishable bouquets fresh, and a driver app your team will actually use. Routific is purpose-built for multi-stop perishable delivery — rated 4.9 on Capterra with 140+ reviews, and trusted by flower, food, and grocery delivery businesses across North America and Europe.
How much does Routific cost for a flower delivery business?
Routific uses pay-as-you-go pricing based on orders scheduled per month — not per vehicle or driver. Your first 100 orders each month are free; up to 1,000 orders is a flat $150/month; above that, per-order pricing runs from $0.15 down to $0.03 at 20,000+ orders. Every plan includes route optimization, the driver app, live tracking, and proof of delivery; SMS notifications are an add-on.
How long does it take to get started with Routific?
Most teams are up and running within an hour or two — upload a spreadsheet of orders, add your drivers and vehicles, and optimize. There's no installation or onboarding project. If you connect an online store or order management system, API integration typically takes a couple of weeks.